Our goal, as Cthulhu, is to support initiatives designed to rise from the dark depths of R’lyeh (metaphorically speaking!) and end up destroying or at least disrupting, some market paradigm. We also strive, in our weak moments, to generate some sort of meaningful “good” for humanity (whom we would like to see at least survive until the day that we, ourselves, rise from those same dark depths to act as the harbinger of mankind’s final doom).